Austin & Ashton Samuelson

Our Story

The first Tacos 4 Life Grill opened in Conway, Arkansas, on June 9th, 2014, but this is not where Our story begins.

Long before Tacos 4 Life opened its doors, Austin and Ashton Samuelson had a heart for the hungry. In 2009, they learned that over 18,000 children were dying worldwide each day due to starvation and hunger related causes.

What surprised them is that the problem was completely preventable. Starvation is nothing more than a distribution problem. This simple fact moved them so much that they knew they could, and should, do something to help solve this problem. Thus, Tacos 4 Life was born. The Samuelson’s believe that God is up to something big and can use Tacos 4 Life, which exists to serve amazing food and to empower communities to fight to end world hunger, to help solve the world’s most solvable problem.

Tacos 4 Life Grill is a highly-differentiated restaurant that offers chef-inspired, award winning menu items served in a unique environment. Our philosophy is based on delivering an unforgettable experience . . . great food, genuine service and a mission focus that changes the world with every meal.

Craft Tacos for a Cause

Our Difference

We specialize in fresh, quality menu items in a relaxed, quirky environment while providing excellent service to our guests.

While our food is something everyone talks about, it’s our commitment to the Meal 4 Meal program that is the true difference maker at Tacos 4 Life. We care about providing the best food and service to provide the most meals for children in need.

For every taco, bowl, salad, quesadilla or nacho purchased, Tacos 4 Life donates 24 cents to Feed My Starving Children, a non-profit organization committed to ending childhood starvation. Since opening the first Tacos 4 Life location in June of 2014, the restaurants have donated over 20 million meals.


Tacos 4 Life is looking for like-minded people who are ready to join our growing family of franchisees. You might be a good fit to become a Tacos 4 Life franchisee if you:

  1. Are ready to commit to making tacos and running a restaurant with excellence?
  2. Are prepared to invest yourself fully in Tacos 4 Life and the mission of ending world hunger?
  3. Are interested in building a thriving taco shop and possess a results-driven and self-starter attitude?
  4. Are a seasoned business leader who has experience developing and managing a business?
  5. Are a seasoned operator of restaurants or have a seasoned operator who will be part of your team?
  6. Are you ready to make a real difference?
Tacos 4 Life Emerging Markets
North Carolina
South Carolina

We're Growing Nationwide

Benefits of Becoming an Owner:

• Scratch-made craveable food
• Purpose driven business model
• World champ queso
• Strong unit economics
• High AUV
• Powerful technology systems
• Experienced support team
• Closed on Sundays

Tacos 4 Life - US Locations

Next Steps

If you feel that Tacos 4 Life may be the right opportunity for you, we would love to talk.

Please fill out our short form to begin your journey of learning more about a Tacos 4 Life franchise. Throughout our approximately 45-90 day education process, you will:

• Complete a personal profile so we can learn more about you
• Speak with our Franchising Team to learn more about the opportunity
• Receive and review our Franchise Disclosure Document
• Visit our Support Center so we can get to know each other

Tacos 4 Life offers terrific ongoing support during this investigation process. Whether we decide to work together or not, we will be committed to supporting you in your discovery of Tacos 4 Life Grill

Read More About Our Impact